Services

I have extensive experience in marketing and communication. Here are some examples of what I can help you with:

 

Interim Marketing Manager

Parental leave, sabbaticals, illness, or temporary gaps when someone resigns are common situations you might face. Who will handle the ongoing work? Sometimes there might not be anyone else in the organization who can cover, or there isn’t enough time to do everything that needs to be done.

I have extensive experience in marketing across different companies and can quickly get up to speed. Sometimes a couple of days a week during a period is enough, sometimes more. I help you with the ongoing marketing work when these gaps arise.

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Campaign Support

Some have it in their blood, but many need help with marketing. You may already be engaged in marketing and everything is working well, but there are certain projects you would like to undertake. Or have been asked to do. The will is there, and maybe even a plan, but time is not enough. That’s when you contact me, and I’ll help you execute your projects. I have long experience in turning ideas into action.

Projects I typically assist:

  • Integrated campaigns across different media channels
  • Direct mail campaigns
  • TV and radio campaigns
  • Production of printed materials
  • Advertising campaigns
  • Printed materials
  • New website
  • Written communication in various forms
  • Development of marketing plans and action plans

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Marketing Strategy

What does your company’s communication strategy look like? Is there a marketing plan, and is it broken down into a clear action and activity program? Are we spending the marketing budget on the right things, and what results are we actually getting from our marketing activities?

I help you structure the company’s marketing and usually start with an audit of what is being done today and how it could be improved. Surprisingly often, certain marketing activities are done out of habit, without any results being tracked. Sometimes it’s necessary to force yourself to ask why you are doing certain things.

I can assist with:

  • Marketing Plan
  • Situational Analysis
  • Brand Platform
  • Communication Strategy
  • Media Selection
  • Action Plan
  • Follow-up on Marketing Activities

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Brand

Build your brand platform. Anchor it with management and communicate it throughout the organization. The brand comes from within and is built through consistent communication and actions.

I have been involved in developing brands from scratch and have undertaken transformation work with existing brands. It’s a process where you often need help to get through the different stages. It is often an advantage to seek external help when working on your brand. Not only because you get assistance from someone with an outside-in perspective, but also because there is rarely time for this type of work internally. It can be challenging to find time for this work internally, in the midst of daily operations. I can offer support.

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Concept Development

A major advantage when creating communication is to have an overarching creative idea. A core concept that provides a framework for your communication and makes it recognizable to the audience. The idea should ideally come from and be anchored in a brand platform, but it doesn’t have to be. As long as the concept sparks interest, is perceived as interesting, is sustainable over time, the messages can vary, and it provides creative inspiration for the advertisers, it works. If the messaging platform can also be communicated across different media, it’s a jackpot.

It is a strength for the company and creates value if you have a strong concept. There are many examples of concepts that meet this, and often companies tire of them faster than consumers.

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Copywriting and Content

Closely tied to the concept is the written message. For more than 15 years, I have written texts in various communication contexts. Everything from direct mail, radio spots, TV commercials, banners, and websites, to case studies, press releases, course catalogs, and event programs.

Creating content and structure for websites is especially close to my heart, as this work often involves how a company presents its entire offering.

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Measuring Marketing Activities

Follow-up is crucial. With a strong background in the finance sector and the IT industry, this is ingrained in me. All marketing should demonstrate measurable benefits. Therefore, you should spend almost as much time on the creative work as on formulating the purpose, goal, and how you will measure whether you achieve your goal. It may sound obvious, but it is surprisingly often forgotten or rushed through.

I help you set up a follow-up plan for your marketing activities and have extensive experience in how advertising should be measured and know where the pitfalls are.

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